Hey, I am JB.

I’m a global strategy leader focused on helping brands stay relevant, resonant, and future-ready.

I connect consumer behavior, cultural intelligence, and strategic insight to help brands navigate change with clarity and impact.

From emerging media ecosystems to evolving platform behaviors, I translate shifts in culture and consumption into strategic opportunities that keep brands relevant and ahead of what’s next.

Currently

• Leading strategic work at the intersection of culture, consumer behavior, and emerging media, tech, and platforms.

• Translating cultural signals, audience motivations, and platform dynamics into strategies that shape brand relevance and long-term growth.

• Advising global brands across luxury, beauty, fashion, CPG, and tech on market positioning, audience resonance, and experience design.

• Mapping shifts across generations—from Gen Z and emerging consumers to evolving millennial and Gen X behaviors that redefine loyalty and expectations.

• Exploring how community, identity, and cultural narratives shape the way people engage with brands across new platforms and contexts.

• Running ongoing research into emerging media systems, creator ecosystems, content formats, and the new rituals that drive attention and influence.

Audience Shifts → Cultural Signals → Modern Media Behavior → Platform & Content Ecosystems → Immersive Media → Brand Identity & Expression → World Building → Experience Models → Creator Economies → Consumer Rituals → Global Trends in Luxury & Lifestyle