I work in strategy and innovation, connecting consumer behavior, cultural insight, and strategic thinking to help brands navigate change with clarity and relevance.

My work focuses on how brands evolve in response to shifting expectations, changing media environments, and emerging platform behaviors. I translate these shifts into strategic direction that informs real decisions, not just frameworks. My perspective centers on building long-term brand value and approaches that scale across markets and teams.

Today, my work spans brand strategy and brand innovation across luxury, beauty, fashion, CPG, health, and technology. I focus on defining opportunity spaces, aligning strategic priorities, and helping organizations adapt as markets, media, and consumer expectations continue to evolve.

Strategy grounded in culture, built for what’s next.

Currently, at Publicis Media as SVP, Innovation & Strategy working across global brands and categories.

Currently,

• Advise global organizations across luxury, beauty, fashion, CPG, health, and technology on brand positioning and growth strategy

• Build strategic platforms and frameworks that define how brands compete, engage, and scale across evolving consumer and media landscapes

• Develop and operationalize AI-enabled planning systems that expand how intelligence is accessed and applied across teams

• Translate platform and behavioral shifts into clear direction for how brands show up across real-time environments and major cultural moments

• Define how brands enter and operate within emerging ecosystems, including AI search, spatial interfaces, and creator-driven platforms

• Lead cross-functional teams and strengthen organizational capability across strategy, media, and creative